Raise Your Hand For One Of My Free, Live Trainings

Join my next free live training for therapists on topics like fees, marketing, cancellation policies, scaling your practice, and more. 

PLUS…live Q&A time so you can bring what you’re working through and get an immediate answer.

(Topics are focused on keeping you paid and sane. Seats are limited.)

There Are A Lot Of Places To Learn How To Be A Better Therapist... 

But Almost None That Teach You How To Run A Better Therapy Business.

The industry has built an entire ecosystem around making you a better clinician (can all the therapists in the middle of CE classes give me an amen?).

But getting better at your craft won’t fill your retirement account or finance that kitchen remodel if you’re not running a smart business. 

That’s where I come in…

A Few Times A Month, I Host Trainings To Teach You The Business Side Of Private Practice Ownership So You Can Scale Your Income To 6-Figures And Beyond

Inside my monthly trainings, we have the money, mindset, and business strategy conversations they didn’t teach you in grad school so your bank account can finally reflect your expertise.

In the past 6 months, we’ve covered topics like:

  • How to scale your practice to consistent $10K months without adding more clients to your caseload

  • The marketing strategies that are actually filling cash pay practices right now

  • How to make the move from insurance to cash pay without tanking your income in the process

  • The exact cancellation policies that create predictable month-to-month revenue

  • Money mindset work and how to unlearn the Good Therapist Conditioning™ that's been keeping you undercharging

  • How to protect your practice from the summer slow-down

  • What strategic investments you should be making based on where your business is at right now

Hi, I’m Felicia – And I Went From Overworked Therapist With A Side Hustle To Six-Figure Private Practice Owner

All While Working With Only 15 Clients

I did everything the industry told me would make me good at my job. I got my Master's in Counseling Psychology, worked with unhoused youth, formerly incarcerated women, Dreamers, and kids caught in the legal system. 

By every reasonable estimation, I was crushing it at being a "good therapist."

But my good therapist conditioning was starting to put a bitter taste in my mouth. I was walking dogs and cleaning houses as my side hustle, stressing about adding avocado to my order, and complaining like a broken record because I still didn't have enough money to afford the life I wanted. (Which includes a healthy amount of avocado.)

With a $2,000 loan and a prayer, I opened my own private practice working cash pay clients only and setting my schedule on my terms.

Here's what working "full time" actually looked like that first year:

  • An average of 12 days a month seeing clients

  • 4 to 6 clients a day, all perfectly aligned with my specialty

  • $184 per session on average, while still supporting sliding scale clients

  • Three day weekends, real vacations, and multiple week-long meditation retreats

  • The start of my financial security journey, including saving my first $10k

I made $105k that year working 12 days a month. Becoming a "bad therapist" was the most rewarding shift my career has ever gone through.

Now I’m on a mission to help therapists build unapologetic six-figure private practices of their own taking fewer clients, charging higher fees, and having more fun in a leather jacket than anyone should reasonably have.

You Became A Therapist To Help People.

Build A Business That Takes Care Of You Too.

A practice that pays you well and gives you the lifestyle you want is literally the least you could ask for.

You’ve got all the support you need on being the therapist you want to be. Now I want to teach you how to be the business owner that unapologetically earns what you’re worth.