NOW ENROLLING OUR SPRING 2027 COHORT
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NOW ENROLLING OUR SPRING 2027 COHORT ✧
Join My 6-Month Program For Private Practice Therapists
Ready To Become The Bad Therapist® That Earns More, Works Less, And Serves Their Clients Better?
…You’re in the right place.
I teach therapists who are sick of overgiving and underasking to raise their fees, protect their schedules, and build lives they don’t need a side hustle to support.
Watch The Short Video Now 👇🏻
Application takes <5 minutes to complete
Make more money working with a maximum of 15 clients per week
Say goodbye to working nights, weekends, and side gigs forever
Stop self-sacrificing and being “good” for everyone but yourself
You Became A Therapist To Help People. Not To Work Yourself Into The Ground For $80/Session.
You’ve always been naturally talented at this kind of work. Your friends, family, teachers, and the Cosmo career quiz you took when you were 18 all told you this was the right path for you. And on paper, you love it.
The problem is, your day to day lately is starting to look a little bleak…
You're fully booked but the math isn’t adding up to what you want to be making
You’re fighting a looping argument in your head about raising your fees but it never seems to be the “right time”
You can’t remember the last time your couch (or your family) saw you before 7pm
You tell yourself you’re fine…and then you fantasize about becoming a book store manager on your drive home.
I’m Going To Hold Your Hand When I Say This…
Being A Therapist Isn’t Supposed To Feel Like An Endless Sacrifice
But the industry has conditioned you to think that being a “good therapist” means you have to politely accept the bare minimum. You know the martyrdom mentality I’m talking about…
good ther·a·pist con·di·tion·ing (n.)
The deeply industry perpetuated, internalized belief that wanting to earn good money, work fewer hours, or have boundaries makes you a worse clinician.
It’s the little voice inside your head that says: we can take on one more client, one more hour in the day, one more boundary crossed (“IN THE NAME OF NOBILITY!” 📣).
I Teach You How To Say Goodbye To Good Therapist Conditioning™
Building a practice with more money, more time freedom, and the client work you want isn’t just possible...it’s actually the most ethical thing you can do.
Because no one wins when you’re too exhausted, broke, overwhelmed, and silently resentful to be present for your clients (shocker).
Join Liberated Business &
Scale Your Practice To Multi-Six Figures With More OOO Time
Inside Liberated Business, we’ll spend the next 6 months dismantling the Good Therapist Conditioning™ that's been running you into the ground and replacing it with the fees, schedule, policies, and mindset of someone who actually gives a damn about themselves – so you can finally earn the 6-figure paycheck you deserve.
Application takes <5 minutes to complete
I’ll Show You The Exact Process I Used To Go From Overwhelmed Therapist With A Side Hustle To Six-Figure Private Practice Owner
All While Working With Only 15 Clients
Unlearn The Good Therapist Conditioning™ That Got You Here
Stop building your practice around everyone else's needs. We’ll work together to address the root obstacles — the fees, policies, and money mindset that's been making the career you love feel miserable. You'll learn the numbers and gain the confidence to protect your income and time without guilt.
Build The Bad Therapist® Practice You Wish You’d Had All Along
You’ll get access to the Bad Therapist® curriculum and trainings designed to help you navigate the guilt, conditioning, client conversations, and faulty models making your professional life harder. In other words: the very specific brand of self-sabotage that keeps good therapists broke.
Scale Revenue & Systems Without Backtracking or Burning Out
Build a sustainable system that runs on fewer clients, higher fees, and a personalized schedule. Know how to price new and existing offers as your practice evolves, boost your visibility with the clients you want, and build boundaries and business models that bring the sexy back to private practice work. (There’s a Justin Timberlake song in there somewhere).
Application takes <5 minutes to complete
When You Join Liberated Business, You’ll Get Everything You Need To
Stop Accepting Crumbs + Build The Private Practice You Went To School For
Get the education, support, and accountability you need to finally kick the self-sacrificing habits keeping you stuck (and so, so tired).
The Full Liberated Business Curriculum
A 7-phase framework covering fees, policies, marketing, client attraction, money mindset, and business strategy for private practice therapists. Self-paced, with unlimited access during the length of the program.
Our Exclusive Bad Therapist Community
An absolutely gangbusters group of therapists at every stage of building their private practice. Share wins, ask hard questions, and hold each other accountable to doing the scary sh*t that your future selves will thank you for.
2 One-On-One Coaching Sessions With Felicia
This is your opportunity to get direct feedback from me on your business. Whatever your biggest sticking points are – whether it’s marketing, mindset, or policy related, we’ll sit down 1:1 to work through it. Redeemable anytime during the program.
1 Monthly Group Coaching Call With Felicia
One live group coaching call (lead by me) where we get into the weeds of your business challenges. We run the call hot seat style so you bring what you're struggling with, I coach you through it live, and everyone in the room learns from it.
1 Monthly Guest Expert Deep Dive
One call per month with an outside expert who knows their sh*t in topics like SEO, social media, business finance, marketing, and more. Every guest coaching call is directly applicable to building the best systems for your private practice.
1 Monthly Strategic Co-Working Call
One dedicated co-working call with the cohort to turn learning into doing. You’ll work in the same (virtual) room with your Liberated Business colleagues to implement strategies, bounce ideas off of each other, and make progress.
PLUS
Want To Raise Your Rates Before The Cohort Even Starts?
BONUS: The Fee Formula
The Fee Formula is the shortcut to reverse engineering your income. The moment you enroll in Liberated Business, you get immediate access to scripts, templates, tools, and video modules that walk you through raising your fee NOW (not “someday”).
What’s Included:
7 video modules that walk you through money mindset, fee calculation, cancellation policies, sliding scale, and more
4 pricing scripts for every fee conversation you've been dreading — consult calls, fee raises, policy changes, and client objections
4 plug-and-play copywriting templates for communicating fee increases and cancellation policy updates to clients without losing them
Workbook & fee calculator to help you reverse engineer your rate around your lifestyle, budget, and financial reality
Normally:
$1497
Your 6-Month
Itinerary To Shorter,
More Profitable Days
Over the next 6 months, we’ll apply The Bad Therapist® methodology to every aspect of your business so you can finally build a practice that sustainably supports you.
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PHASE 1
A selection of the quickest acting strategies to book more clients, boost your income, and upgrade your mindset.
What’s Inside:
Your Grand (Re)Opening
Follow Up Formula
Go Big, Get Clear
Income Stabilizer
Quick
Wins
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PHASE 2
Daily
Inquiries
What do therapists want more than anything else?? Daily inquiries. Getting fresh referrals every day means you choose who you work with, vacations are refreshing instead of stressful, and raising your fee is no problem.
What’s Inside:
Client Inquiry Tracking
Obvious Choice Messaging
High Converting Website
Getting Traffic, Getting Found
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PHASE 3
Money,
Money,
Money
All things money from how to raise your fee and go private pay, build a profitable practice, and build a business that funds your biggest investments…without the guilt.
What’s Inside:
How to Raise Your Fee and Go Private Pay
Cancellation Policy
Profit First for Private Practice
Getting Off the Income Rollercoaster
Prudent Reserve for Peace
Working with an Accountant
Building a Business That Funds Your Next Level Dreams
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PHASE 4
Marketing
Trifecta
The aughts are over. Marketing for therapy isn’t what it used to be. It’s time to put on our big girl pants and market like we mean it. You’ll learn how to create your Marketing Trifecta, an irresistible marketing ecosystem your ideal clients will be obsessed with. Pick and choose the right mix for you.
What’s Inside:
On Page SEO and Keyword Research
Google Business Profile Optimization
Email Marketing and Freebies
Media Features and Backlinks
Podcasting
Reputation Building and Networking
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PHASE 5
Time-Saving
Systems
Good systems are the foundation of delicious days. Work doesn’t feel overwhelming, the notes are done, and you have time for your family AND your dance class.
What’s Inside:
Out of The Note Mountain for Good
Time Off
Daily Routine
SOPs
Working with an Assistant
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PHASE 6
Cash
Infusions
Your practice is full now. But you’re not done. Let’s mix it up and create the variety and cash infusions you crave. Learn how to add additional revenue streams to your business.
What’s Inside:
Therapy Intensives
Retreats
Courses and Programs
Speaking Engagements
Sponsorships
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PHASE 7
Grow Your
Team
Do clients keep calling but you’re full? Do you love working with other therapists? Are you ready to step into your CEO self on a whole other level? Learn how to build a profitable, fulfilling group practice.
What’s Inside:
When to Hire
Who to Hire
Top 3 Mistakes Group Practice Owners Make and How To Avoid Them
Compensation and Expectations
Group Practice Owner Leadership
*Course materials are subject to change as the private practice landscape evolves. What works today isn’t always what worked last year, so content may shift to reflect that.
6 Months From Now, You Could Be The Happiest + Most Fulfilled You’ve Ever Been In Your Career
Raise your fees without guilt and know how to confidently talk to your clients about it
Build a marketing strategy that easily and authentically attracts aligned clients
Create and uphold cancellation and scheduling policies that protect your time and income
Upgrade your money mindset so you never backtrack into Good Therapist Conditioning™
Scale your practice beyond your therapy hours so you can grow your income without growing your caseload
Define and go for what you actually want in your practice — today and 10 years from now
Hi, I’m Felicia, And I’m A Recovering Good Therapist
(“Hi Felicia” the room echoes back)
When I decided to become a therapist, I did everything the industry told me would make me good at my job.
By every reasonable estimation, I was crushing it at being a “good therapist”.
But my good therapist conditioning was starting to put a bitter taste in my mouth. I was walking dogs + cleaning houses as my side hustle, stressing about adding avocado, and complaining like a broken record because I still didn’t have enough money to afford the life I wanted (which includes a healthy amount of avocado).
With a $2,000 loan and a prayer, I opened my own private practice and decided to run the business exactly how I wanted to.
I launched my private practice working 3 days a week, cash pay only, and generated six-figures in my first year. Becoming a “bad therapist” was the most rewarding my career had ever felt.
Now I’m on a mission to help therapists build unapologetic six-figure private practices of their own taking fewer clients, charging higher fees, and having more fun in a leather jacket than anyone should reasonably have.
PEOPLE WHO’D TRUST US TO HOLD THEIR PHONES UNLOCKED
Wondering If Liberated Business Is Right For You?
Liberated Business Is Right For You If…
You're done undercharging and you're ready to do what it takes to leave shortchanging yourself behind you
You're willing to do the mindset work and the business strategy work required to make a lasting change
You're action-oriented — when you decide to do something, you commit
You want to see fewer clients, earn more money, and you're ready to stop tiptoeing around your boundaries or pretending that’s a shameful thing to want
You're early in private practice and want to build it right from the start
You've been in practice for years and finally hit the wall
You're ready to be a little scared and do it anyway
Liberated Business Is NOT For You If…
You want someone to tell you what to do with your business
You’re not ready to let go of judgment towards yourself or others for pursuing a career that makes them wealthier
You're not willing to have the hard conversations required to set boundaries and raise fees
You're looking for a passive program you don’t have to participate in much to see change
You change your mind every three weeks and call it pivoting
You'd rather explain why it's impossible than do the scary thing
You’re 3 Steps Away From A Liberated Business
1
Enroll + Get Immediate Access
Join the cohort and get immediate access to The Fee Formula so you can start doing the foundational fee and policy work before the program even begins. You’ll also complete the onboarding process so we know exactly where you're starting from in your private practice.
2
Show Up + Do the Work
Attend monthly group coaching calls, guest expert sessions, and co-working calls. Plug into the community hub between calls. Use your 1:1 sessions strategically — for a launch, a hard conversation, or a moment when you need eyes on your business specifically.
3
Build the Practice You Actually Want
Work through the curriculum, implement the strategies, and leave with a practice that feels good and runs better on fewer clients, higher fees, and a schedule that works for your life. This is the part where you pack a vacation bag that DOESN’T include your laptop.
THE INVESTMENT
Join Liberated Business
Get 6 months of business-building support, community, and strategy for private practice therapists who are ready to love what they do again.
What’s Included:
The Full Liberated Business Curriculum
Modules, worksheets, and tools covering fees, policies, marketing, client attraction, mindset, and business structure ($1,997 Value)6 90 min Monthly Group Coaching Calls With Felicia ($6,480 Value)
6 90 min Monthly Guest Expert Deep Dives ($3,600 Value)
6 Monthly Strategic Co-Working Calls ($350 Value)
Private Bad Therapist Community (Priceless)
2 Private 1:1 Strategy/Coaching Sessions With Felicia ($1,200 Value)
Bonus: The Fee Formula
Scripts, templates, tools, and 7 modules to raise your fee and install a cancellation policy before the cohort even starts ($1,497 Value)
Total Value: $15,124
Bad Therapists Who Joined The Dark Side
In Just 6 Months - You Could Have Your Dream Practice Too
You Can’t Pour From A Cup That’s Empty
Your Clients (And Your Practice) Need You To Start Showing Up For Yourself
You won’t become a well-rested, well-paid therapist by doing what got you here. That’s not a hot take, it’s a fundamental truth as undeniable as gravity or Dolly Parton being a national treasure.
The version of you that your clients really need isn't the one exhausted from last night’s side hustle, closed-mouth-smiling through cancellations, or silently banging their head against the wall over a fee you set three years ago (that’s somehow become your version of Goliath).
*brace for a hard truth*
In fact, that version of you is actually robbing them of the therapist they could have.
The one who shows up regulated, present, and on their game because they’re finally backed by a business that takes them into consideration.
That’s the therapist we’re going to spend the next 6 months uncovering.
Application takes <5 minutes to complete
Frequently Asked Questions
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Group Coaching, Guest Expert, and Coworking calls are on Wednesdays at 9 pacific // 12 eastern and are 1.5 hours long.
Days and times of events are subject to change. Group Coaching and Guest Expert calls will always be recorded so you can watch replays.
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Liberated Business is a super robust program. Though I would absolutely love for you to be at every call, I know you will probably have to miss a few. You can never truly miss out because every coaching call is recorded. You can catch the replays, share your thoughts and reactions, and chat it up with me and other folks in the group.
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The Liberated Business methodology is so flexible that you can literally apply it to any service business you create in the future. It’ll zig and zag with you for years to come. My approach is grounded in tried and true business practices with an emphasis on entrepreneurship as a spiritual journey. If you’re still not sure, fill out an application or come to the next free training – both are great ways to get a better feel for whether this is right for you.
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You'll get immediate access to The Fee Formula the moment you enroll. You have access to the curriculum and community for the full 6 months from your enrollment date in the program.
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The program requires 2-5 hours/wk for best results. Folks who get the most out of Liberated Business™ do regular mindset work, are active in our online hub asking questions, sharing about their successes, and commenting on others posts. You can stay plugged into the community in as little as 10 minutes a day. You also have the opportunity to form a small group with other participants. Most groups decide to meet once a week or every other week for an hour. The Hosted Co-working, Group Coaching Calls and Guest Expert Calls are all 1.5 hours long and happen monthly. You can move through all the modules and do the worksheets at your own pace. I recommend working through 2-3 modules each month.
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Typically, no. We handle concerns on a case by case basis, but before you decide this isn't working, reach out. Most challenges that feel like a mismatch are actually things we can work through together. Our program is a commitment, and we take fulfilling that commitment seriously on both sides.
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Just fill out the application form and I’ll be in touch.
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No — Liberated Business™ was designed to meet you where you are. Whether you're transitioning out of agency work, just getting started, or years into private practice and finally hitting the wall, the program flexes to your stage.
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Absolutely. Some of the most significant client transformations have come from therapists who've been in private practice work for years but never addressed the fee, policies, or mindset underneath it all. It's never too late to build it right.
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Yes. If you're wise enough to see the good therapist trap before you fall all the way into it, you're exactly who we want to work with.
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The Fee Formula (which you get the moment you enroll) gives you the tools to raise your fee immediately. For most members, a single fee increase more than covers the cost of the program. This is one of the few investments that pays for itself.
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Yes, Liberated Business offers a 6-month payment plan for therapists who need to budget the investment over a longer time period.
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That feeling is exactly what we're here to work through. Your code of ethics actually requires you to maintain your own wellbeing and competence. A therapist who is burned out, resentful, and undercharging isn't serving their clients better.