Limited Spots Available - Rolling Admission

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Currently Accepting 2 New Bad Therapists

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Limited Spots Available - Rolling Admission ✧ Currently Accepting 2 New Bad Therapists ✧

Get 9-Months Of My Undivided Attention

Earn Multiple 6-Figures As A Private Practice Therapist Without Constantly Being On The Clock

1:1 coaching for entrepreneurial therapists who want the most direct, most supported route to a practice that pays without burnout.

If your relationship with your desk is becoming a little co-dependent, this is for you…

Watch The Short Video Now 👇🏻

Apply Now

Apply for nine months of 1:1 coaching with The Bad Therapist® (👋🏼 that’s me, Felicia)

Overhaul what’s not working in your private practice and make more doing less

Build offers that sustain your business while you sip an Aperol Spritz somewhere

You Thought Private Practice Life Was Supposed To Be *Rewarding*

You started a private practice picturing Monday mornings you looked forward to, stress-free vacations funded by your hard work, and client work your grad school self would tear up at. 

But somewhere between building your caseload, making your first reel that was way too cringey to post, and answering emails at 9pm…the “dream” started to feel a lot like being married to your business (semi-unhappily).

If you’re anything like I was…you’re looking at the therapists living the 20-hr/week lifestyle and ordering appetizers at dinner and thinking…what do they have that I don’t?

Let Me Be Clear…

The Therapists That Have Your “Perfect” Practice Aren’t Better Than You

They just aren’t compromising in the way you are.

They’ve figured out the fees, policies, schedule, boundaries, client type, business model (etc etc etc) they actually want instead of letting Good Therapist Conditioning™ dictate what happens in their business.

good ther·a·pist con·di·tion·ing  (n.)

The deeply industry perpetuated, internalized belief that wanting to earn good money, work fewer hours, or have boundaries makes you a worse clinician.

The Way I See It

You Have Two Choices

Trial & Error Your Way To The Practice You Want

PROS:

  • Free

  • Less scary because no one is keeping you accountable

  • Can say things like: “I’m a self-made man”, and “I pulled myself up by my bootstraps”

CONS:

  • Slower: potential to spend years circling the same problems

  • No one to gut check you when your self-sabotage is masquerading as “being super helpful and smart”

  • High risk of lost revenue and mental capacity

Skip The “Figuring It Out Alone” Montage & Do It With Someone Who’s Already On The Other Side

PROS:

  • Clear plan for making more money now

  • Someone who knows your specific business, clients, numbers, and habits

  • Accountability that's intentionally hard to give the slip

  • Lots of “So, when you were going through this, what did you do?” opportunities

  • Guidance on mindset work and business chops in the same session

CONS:

  • An upfront investment

  • Uncomfy moments of looking yourself in the eye in all your glory

  • Inability to hide behind your emotional support excuses

I Want To Give You My Undivided Attention To 3-4X Your Income Working Less Than You Ever Have Before

When we work together 1:1, my goal is getting sh*t done. I invite myself into your business and make myself at home (think: the bestie that shows up at your front door unannounced…but with charcuterie).

We’ll spend 9 months together where:

  • Every call is about your business and you have the entire floor for Q&A

  • You’ll have a direct line to me between sessions

  • I’ll get to know your specific numbers, goals, model, and mental blocks

Apply Now

When You Join Private Coaching With Me, You’ll Get:

9 Months Of 1:1 Attention On Your Private Practice

I get to know your business with the same energy a co-founder would and pinpoint where your Good Therapist Conditioning™ is making the decisions for you. Then we work together to kick it out of the proverbial house.

3 50-Min Coaching Call Per Month To Address Your Specific Needs

Three calls a month to work through whatever your business needs most at that moment. Fees, marketing, client conversations, hiring, scaling, mindset — I’m here for all of it and there’s no problem too big or small.

Private Text & Voice Memo Access Between Calls

Built for the moments where you’re spiraling over a difficult client conversation or tempted to say yes to a fee that’s half your desired rate. Basically, it’s the instant intervention you actually want to walk into.

$1,000 Discount On CEO Days Booked During Your Contract

My in-person, one-on-one business strategy intensives designed to get three months of business progress done in a single sitting. As a 1:1 coaching client, you get $1,000 off any CEO Day booked during your contract.

Building Your Dream Practice Is Possible

At Least One Of These Therapists Was Writing This From The Swiss Alps (Probably)

  • "I doubled my income."

    Before working with Felicia I had low confidence, no clear niche, no marketing plan or strategy, and low fees. Now I have doubled my income without increasing my caseload size, learned how to use effective messaging on my website to connect with my ideal clients, and started and grown an online audience on instagram. I am more confident than ever and even go my first coaching client!

    - Rio Richards, LMFT and owner of Rio Richards Therapy

  • "I had my first $10k month while working with Felicia!"

    My therapy practice is thriving! Felicia helped me raise my fees, narrow down my niche, and nail my messaging for my website. I have since had hugely positive feedback from my local community and was even reached out to by my graduate program to teach!

    - Natalie Alderson, LMFT and owner of Connected Psychotherapy and Whole Witch Wellness

  • "I cannot recommend Felicia highly enough."

    She is an incredible coach for therapists, especially if you, like me, are a great therapist but don’t know where to start when it comes to running a business. Working with her this past year has been a game-changer for my therapy practice. When we began, my monthly income was around $3-4k, but thanks to Felicia's guidance, I am now on track for a six-figure year in 2023.

    What I appreciate most about Felicia is her ability to strike a perfect balance between allowing me to lead and center my goals and desires and leveraging her expertise to propel my success. As someone with limited knowledge in business initially, I have become increasingly empowered and knowledgeable through each coaching call in this realm. With Felicia's support, I am transforming into a confident expert in how to successfully run a therapy practice.

    — Erin Davis, LCSW and Owner of Better Being Therapy

  • "It's crazy to think this was all accomplished in one year..."

    It was the first time I thought about what it was that I wanted for me and my life as a practice owner as opposed to what I thought would bring in the most clients. Felicia really dug into my money issues with me, and stuck by my side the whole way as I removed myself from insurance panels, broke the news to my clients, and then drastically increased my out of network rates. She held my hand through all of the discomfort of that and held me accountable, and that's what I needed to make it to the other side of this change that I had been too scared to make for so long.

    I was able to significantly decrease my caseload, make the same amount of money as I was before, and have more time for my family. Not only that, but I hired a new clinician who is taking the same out of network rates as I am, have created and booked several paid presentations, and created a new scalable offer that sold out the second time I held it!

    — Julia Tsakalis, LCSW and owner of Dynamic Heart Counseling

  • "Felicia has saved me so much time and money."

    I’ve saved months (if not years) of revenue I would have missed out on because of coaching with Felicia. Her wisdom and business acumen have helped me build faster than I would have on my own, and I’m so thankful. Felicia lovingly takes a hard look at my business and mindset blocks to help me make decisions that contribute to my business’s bottom line and my wellbeing. Since working with Felicia, I’ve significantly grown my team, my revenue, and my own joy and fulfillment in my work. Best decision ever :) THANK YOU Felicia!

    — Kristie Plantinga, founder of TherapieSEO and Best Therapists

  • " I cannot recommend Felicia’s services enough. Her ability to hold a person in their process of expansion as a business owner is masterful."

    Working with Felicia helped me embody accountability, consistency, and pleasure in my business. As first generation Latina and daughter of immigrants, I was always taught I needed to sacrifice myself for everyone else and to earn money. Even though I knew intellectually that was not true, it was hard to feel that in my heart. Thankfully through my work with Felicia, we found ways to liberate my limiting beliefs and translate that into tangible results in my business like earning more with working less, creating offerings that I feel good about and sustained by energetically and also monetarily. Most importantly, we worked a lot on regulating my nervous system in the ups and downs of business that can often feel very volatile and incorporate safety into my process as an entrepreneur. I cannot recommend Felicia’s services enough. Her ability to hold a person in their process of expansion as a business owner is masterful. If you are looking for a person to support you from a deep level of care and attunement while providing you with expert business coaching, hire Felicia.

    — Claudia Parada, AMFT in San Francisco

  • "A year later, I have worked with Felicia both 1:1 and went to her retreat in Thailand, and my business is REAL and feels SO GOOD!"

    I found Felicia when my business was just a spark of an idea and I am so glad I did! I knew I wanted to build a business and a suite of offerings that fell outside of the box of the traditional therapy realm, but I had no idea how to make this dream a reality. Enter Felicia and BOOM! The notes in my phone became clear and grounded to do lists moving me closer to manifesting this dream. We mapped out timelines for my events, we explored the number of clients that felt right and the costs for my services that felt aligned. We worked through emotional and energetic blocks to being a successful business owner, we mapped out the vision of my business and she helped me get clear on my who, what, when, and why. From the very beginning of my business baby, Felicia has been there by my side like a midwife, empowering me to make it all happen on my terms. A year later, I have worked with Felicia both 1:1 and went to her retreat in Thailand, My business is REAL and feels SO GOOD! Felicia absolutely was a crucial part of getting here. She is a fierce advocate for earning your worth and building your business and your life on a rock solid foundation. I highly recommend working with her. She walks her talk and will take you higher with her.

    Randi Cutler Hall, LMFT and Owner of Realness Rising

Hey! In Case We Haven’t Met, I’m Felicia.

And I Went From Broke & Burnt Out To Running The Bad Therapist® Business Of My Dreams In Less Than A Year

When I decided to become a therapist, I did everything the industry told me would make me good at my job. 

By every reasonable estimation, I was crushing it at being a “good therapist”.

But my good therapist conditioning was starting to put a bitter taste in my mouth. I was walking dogs + cleaning houses as my side hustle, stressing about adding avocado, and complaining like a broken record because I still didn’t have enough money to afford the life I wanted (which includes a healthy amount of avocado). 

With a $2,000 loan and a prayer, I opened my own private practice and decided to run the business exactly how I wanted to.

I launched my private practice working 3 days a week, cash pay only, and generated six-figures in my first year. Becoming a “bad therapist” was the happiest and most fulfilled I’d ever been in my career.

Now I’m on a mission to help therapists build unapologetic six-figure private practices of their own taking fewer clients, charging higher fees, and having more fun in a leather jacket than anyone should reasonably have.

I Did It On My Own (Mostly Out Of Pure Stubborn Defiance). But You Don’t Have To.

I’ve supported over a hundred therapists through building better practices and here’s what I know to be true: growth is a lot quicker (and sucks a lot less) with the right company. 

Take it from them…

  • Business coaching helped this small group practice owner increase his monthly revenue by $10k without adding another clinician! By implementing strategic fee increases, messaging on his website, and a streamlined high-converting sales strategy, he was able to fill his employees caseload while reducing his own to make room for the KAP intensives he had been wanting to offer for long. All while increasing his revenue by $10k.

  • Coaching gave her the support and confidence she need to adjust fees and policies, clarify her niche, upgrade her website, and dive into online marketing. Rio was able to attract more of her ideal clients and double her monthly income without increasing her caseload size.

  • With coaching, this therapist decreased the number of sessions per month while increasing her revenue by 60%. She went from an average of $5k in revenue per month to her highest month yet, ringing in at $11,355.

    She's already made $40,000 in the first three months of 2023, and she’s looking forward to comfortably taking some time off with her savings.

  • Julia was seeing 28 clients (sometimes during evening hours), and her fees were all over the place.

    Julia "hated" taking insurance but was scared to leave, had too many clients and not enough money, had an employee that was no longer a good fit, and an office manager who was dropping the ball, all while wanting to raise her fee but lacking the confidence to do it.

    Today, Julia sees only 14 clients, got off all insurance panels within five months of us working together, worked through discomfort around being a 'boss' and hired a new team member, raised her fees, stopped seeing clients after 6pm, got pregnant with her second child and has a clear plan for keeping the business running while she enjoys her maternity leave.

    On top of it all, Julia has time to create a passion offer and sold out the event the second time running it!

  • Before my client started private coaching together, she was at $5,400 months with 35 sessions per month.

    Now, she’s bringing in $7,700 in revenue every month and providing only 18 sessions every month!

The Practice You’re Drooling Over Is On The Other Side Of These 3 Steps…

1

Apply For Private Coaching

Get instant access to all video modules, scripts, templates, and tools the moment you purchase. The modules are self-paced and you have lifetime access.

2

Get Reviewed & Onboarded

Once it's a match, you'll establish your baseline revenue and start your 9-month contract. I’ll start getting to know your business from day one.

3

Build, Scale + Have Someone In Your Corner

Three calls a month, a direct line to me between sessions, and a coach who treats your business like it's OUR baby now.

Wondering If 1:1 Coaching Is Right For You?

Private Coaching Is Right For You If…

  • You're an unapologetic “undivided attention” diva and have outgrown the group setting or just don’t like it

  • You want to grow fast and need someone that can keep up with your specific business

  • You want to scale to multiple six figures but aren’t exactly sure how

  • You're a Liberated Business alum who's ready for the next level of support

Private Coaching Is NOT For You If…

  • You prefer to hide in the crowd rather than being held directly accountable

  • You're not willing to be honest about your numbers, your blocks, or your patterns

  • You want a passive experience — 1:1 works because you show up and do the work

THE INVESTMENT

Join Private Coaching With The Bad Therapist®

Get 9 months of private, high-touch business coaching for private practice owners who want next year to feel like a fever dream (in the best way possible).

9-month commitment  |  Rolling admission  |  Limited spots available

What’s Included:

  • 9 Months of 1:1 Coaching With Felicia — the full co-founder experience for your private practice

  • 3 Private 50-Minute Coaching Calls Per Month — focused entirely on your business, your numbers, and your goals

  • Private Text & Voice Memo Access Between Calls — for the moments that can't wait until next week

  • $1,000 Discount On CEO Days Scheduled During Your Contract

Total Value: $2,500

Your Price Today: $1,800/month

Plus 10% of new revenue above your starting baseline

With The Revenue Share Model, My Success Is Directly Tied To Yours

I keep my monthly rate lower so high-level support stays accessible no matter where your business is starting from. Beyond that base rate, I earn 10% of any new revenue you generate during our contract — which means the only way I earn more is if you get results.

It’s Time To Be Selfish For All The Right Reasons

You already know you’re capable of doing the work. Now you just need someone who’s willing to lovingly strongarm you into getting the results.

Join 1:1 private coaching and spend the next 9 months building the Bad Therapist® practice you’ve secretly wanted all along (underneath the penance, of course).

Apply Now

Frequently Asked Questions

  • We meet three times per month for 50 minutes, typically during the first three weeks of the month.

  • Yes! My private clients get a private text and voice memo chat with me so you can get support when you most need it. Have a call coming up with a potential client? In the midst of a contract negotiation? Just got an email from your assistant that they can’t keep working with you? In these moments when you need support now, not next week, having a direct line to your coach who knows you, your patterns, and your business can be the difference between spinning out and self sabotaging or making the right decision.

  • In order to support your business’ sustained growth and change, we work together for 9 months. At the end of those 9 months you have the option to renew your contract, transition to a different container with me, or graduate.

  • That is up to you! Most clients focus on increasing revenue, working less, creating and sticking with an effective marketing strategy, getting new clients, and working more efficiently in their businesses. I like to say having a business coach is like having a cofounder in your back pocket. I get to know you and your business intimately and can advise you on every aspect of your business as well as connect you with other resources and trusted experts. Over the years I have helped therapists…

    1. Raise their fees and know how to talk with clients about it

    2. Create a resentment free sliding scale

    3. Craft clear practice policies and have the courage to uphold them

    4. Increase their revenue three fold

    5. Depannel from insurance

    6. Learn how to manage challenging team members and improve their work

    7. Define and hire for new roles in their businesses

    8. Stay calm and act strategically in times of contraction

    9. Create cash infusions when they need funds NOW!

    10. Create robust email marketing campaigns

    11. Create and market compelling opt ins

    12. Create online group offers

    13. Create entire 12 month marketing and growth strategy

    14. Build group practices where their employees love to work

  • I’ve worked with many clients who are pregnant or become pregnant during our time together. If you are going to give birth during our 12 month contract you have the option to reduce the frequency of your coaching to one session per month for up to 3 consecutive months and extend the length of your coaching without your base rate cost increasing. Basically we’d take one of your months of coaching (three calls) and stretch it across three months (one call per month for three months). After that we’d resume our typical frequency to finish out your contract. I love working with expecting and new parents to help them craft businesses that work for their lives and their families.

  • Private coaching clients pay a monthly base rate of $1,750 plus 10% of new revenue.

  • High level coaching can be very expensive (some coaches charge multiple thousands of dollars per month). When your business isn’t earning a lot of money or you're just starting out, paying those coaching rates may be unattainable. I’ve chosen to keep my monthly rate lower so I can give therapists at every stage of business the support they need to level up their business.

    In order to keep my rates as low as I do, your coaching rate includes 10% of new revenue.

    Here's how it works:

    Prior to starting coaching together, we determine what your monthly revenue is. Let's say it's $5k/month starting out. In our first month of coaching together, your revenue increases to $6k! That's a difference of $1k ($1k of NEW revenue). That means you will be invoiced for $100 (10% of your NEW revenue). Let's say in month two of coaching together you take some time off or you're down a client and your revenue dips to $4,500. There was no new revenue this month so you won't receive an invoice at all and will only make your monthly base payment. You are only invoiced for revenue share during the length of our contract, not forever. lol

    I love the flexibility this creates for business owners making high level coaching accessible to business owners at every stage. This ensures you’re never stuck with a massive bill on a month that you're earning less, taking time for vacation, or spending time with your baby!

  • I don’t offer refunds but I will always give you my best and show up for you and your big dreams. If for some reason you are having trouble with payments, please talk to me about it. Since we will be working together so closely I will probably already know that you are having issues and we will likely be working on a plan together not just to support you in fulfilling your contract but more importantly having what you need to sustain and enjoy your life. My goal as your business coach is ultimately to help you make money in a way that feels good to you, lights you up, and sustains you.

  • Yes – once you’re onboarded we’ll find a recurring time that works for your schedule. We’ll lock in a consistent day and time for the month so it’s easy to plan around.

  • Sometimes things change. Give me one week’s notice and we’ll find another time that works. I ask that we reschedule rather than cancel so you’re getting the full value of your coaching contract every month.

  • Liberated Business is a group program — you’re doing the work alongside a cohort of therapists, with group calls, a community, and two 1:1 sessions with me built in. Private coaching is entirely about your business. Every call is focused on your specific numbers, challenges, and goals. You move faster and get my direct attention, which is reflected in the investment. If you’re not sure which one is right for where you are, fill out an application and we’ll figure it out together.

  • Absolutely. Many of the therapists I work with haven’t worked with a business coach before – they’ve just hit a point where figuring it out alone is costing them more than getting support would. As long as you’re willing to be honest about your numbers, take action between calls, and trust the process even when it feels uncomfortable, this is right for you.

  • Absolutely not. I’ve worked with therapists who are on insurance panels but want more full fee clients and therapists whose goal is to get off insurance panels entirely. If you want help decreasing your dependance of insurance panels and building a stronger cash pay foundation, you’re in the right place.