The Fee Formula™
My self-paced mini-course to calculate exactly what you need to charge, raise your fee with confidence, and add $100K of revenue to your private practice.
8 scripts
to expertly handle every fee conversation
7 video modules
to overhaul your rate + rebuild your money mindset
4 fee & policy templates
to notify clients without losing them
Workbook + calculator
to reverse engineer your ideal fee
You Know You’re Undercharging, But Somehow Raising Your Fee Feels About As Complicated As Defusing A Bomb
You’ve had the same pep talk with yourself at the end of every session for the past 6+ months. You say goodbye, lean back in your chair, and quietly whisper (lest anyone should hear): “I need to raise my fee.”
You say it. You feel the truth of it…
Aaand then you picture the process of figuring it all out and having the hard conversations and end up convincing yourself that disposable income is for snake oil salesman and the Hollywood elite.
Deep Down You Know You Deserve To A Career That Finally Pays For More Than Just “The Essentials”
And raising your fee sounds simple on paper. You pick a number, send some emails, voilà. But the logistics aren’t the hard part.
The hard part is being brave enough to ask for what you want, risking the wrath of judgmental ‘good therapists’ 😇 in your Facebook group, and bracing for the client conversations that come after the change.
That's why I created The Fee Formula™.
The Fee Formula™
A Therapist’s Roadmap To 6-Figures+
The Fee Formula™ is a mini-course and resource kit that gives private practice therapists the exact formula, scripts, and templates to calculate their ideal fee, raise it with confidence, and finally have the client conversations they've been avoiding.
You'll get 8 video modules covering money mindset and fee calculation, plus a step-by-step guide for every part of the process so you can finally start charging what you’re worth.
This course is designed to give you a clear number, a plan to communicate it, and a system you can use every single time you raise your rate again.
When You Purchase
The Fee Formula™
You’ll get instant access to my complete, step-by-step system to land on the right number, say it with your chest, and stop feeling guilty for it:
7 Video Modules To Rebuild Your Money Mindset and Fee
The fee is only as strong as the belief behind it, so we always start with the mindset work. From there, I’ll walk you through the exact formula for reverse engineering your ideal fee, raising it with confidence, customizing your cancellation policy, and offering a sliding scale without tanking your income.
8 Scripts For The Client Conversations You've Been Dreading
This is every conversation you've been waking up in a cold sweat over, scripted for you. You’ll get a 10-minute consult call script that converts like gangbusters, pre-scripted ways to handle the fee and policy change conversations with grace, and responses ready to go for the objections you're already bracing for.
4 Email + Notice Templates So You Can Edit + Send With Ease
Stop spinning your wheels trying to figure out what to say or how to say it. You’ll get my templated fee increase and cancellation policy emails and notices so you can plug in your details, cover your eyes bravely, and hit send.
Workbook + Magic Fee Calculator Tool
Step-by-step instructions and examples to build the fee and cancellation policies that protect your income, plus the full version of my beloved fee calculator with budgeting tools, Profit First distribution, and emergency fund calculators built in.
Your Path To Calculating (And Charging) What You’re Worth
Over the next eight modules, you’ll work with The Fee Formula™ methodology to challenge your mental blocks around money and figure out exactly what you should have been making all along.
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MODULE 1
Welcome
Your welcome and orientation to the program. Get clear on what you're working toward and how the next seven modules are going to get you there.
What’s Inside:
A quick orientation
Set your intention and take action
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MODULE 2
Money
Making
Mindset
The number you land on is only as strong as the belief behind it. Before you do a single calculation, you'll work through the mindset blocks that have kept your fee stagnant (and unrealistic) up until now.
What’s Inside:
A framework for identifying your specific money mindset blocks
Exercises to start replacing scarcity thinking with a wealth mindset
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MODULE 3
Your
Perfect Fee
Get the exact formula for landing on the fee your practice requires based on your real expenses, goals, and the life you're building.
What’s Inside:
The 3-key formula for calculating your perfect fee
Access to The Magic Sheets Fully Loaded to run your own numbers and design your practice
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MODULE 4
Attendance &
Cancellation
Policies
Cancellations and no-shows tank your income without strong policies. This module helps you customize your cancellation policy and uphold it without guilt so your revenue steadies and grows month-to-month.
What’s Inside:
Why your attendance and cancellation policy are the fastest way to increase your income
The Shifting to a Limited Cancellation Policy script
The Cancellation Policy Update Email Template and Notice
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MODULE 5
Sliding Scale
& Insurance
(The Bad Therapist Way)
If you want to offer sliding scale or take insurance, this module will teach you how to do it without letting it become a financial burden you don’t remember signing up for.
What’s Inside:
A framework for building a sliding scale that protects your income
Guidance on balancing sliding scale and insurance clients with your full fee caseload
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MODULE 6
Income Increase:
Raising Your Fees
With Confidence and Compassion
Now that you have your number, this module shows you how to communicate it with confidence. You’ll get the scripts and language that make the conversation feel less terrifying.
What’s Inside:
How to talk about money with clients
The Raising Your Fee With Confidence and Compassion script
A script to start the fee raise conversation with existing clients
The top objections and how to handle them
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MODULE 7
10 Minute
Consult Call
If you want to offer sliding scale or take insurance, this module will teach you how to do it without letting it become a financial burden you don’t remember signing up for.
What’s Inside:
An exact script for quick, high-converting consult calls
Know exactly when and how to talk about your fee
Book more first sessions with clients who are ready
Stop wasting time with clients who aren’t
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MODULE 8
In the final module, we zoom out to redefine the authentic ways you want to give back that you have a fee and policies that actually take you into consideration.
What’s Inside:
Sustainable ways of giving back
Expanding the definition
Finding your perfect fit
When it’s time to pause
Expanding
Giving Back
90 Days From Now, You Could Finally Feel Excited About Your Fee
Confidently charge what you’re worth and fund the practice and life you want with zero guilt
Learn how to serve sliding scale clients in a way that honors their needs and your wallet
Make more money working less so you can regain nights, weekends, and down time
Book more aligned clients who are excited to show up to sessions and fit your niche perfectly
Stop financial and schedule yo-yo-ing and finally enjoy the blessed peace of predictability
Hi, I’m Felicia – And After Grad School, I Was Exactly Where You Are:
Stressed, Exhausted, And Thinking “This Ain’t Sh*t” Every Time I Looked At My Bank Account
I did everything the industry told me would make me good at my job. I got my Master's in Counseling Psychology, worked with unhoused youth, formerly incarcerated women, Dreamers, and kids caught in the legal system.
By every reasonable estimation, I was crushing it at being a "good therapist."
But my good therapist conditioning was starting to put a bitter taste in my mouth. I was walking dogs and cleaning houses as my side hustle, stressing about adding avocado to my order, and complaining like a broken record because I still didn't have enough money to afford the life I wanted. (Which includes a healthy amount of avocado.)
With a $2,000 loan and a prayer, I opened my own private practice working cash pay clients only and setting my schedule on my terms.
Here's what working "full time" actually looked like that first year:
An average of 12 days a month seeing clients
4 to 6 clients a day, all perfectly aligned with my specialty
$184 per session on average, while still supporting sliding scale clients
Three day weekends, real vacations, and multiple week-long meditation retreats
The start of my financial security journey, including saving my first $10k
I made $105k that year working 12 days a month. Becoming a "bad therapist" was the most rewarding shift my career has ever gone through.
Now I’m on a mission to help therapists build unapologetic six-figure private practices of their own taking fewer clients, charging higher fees, and having more fun in a leather jacket than anyone should reasonably have.
You’re 3 Steps Away From Making A Change Your Bank Account Will Feel
1
Enroll + Get Immediate Access
Get instant access to all video modules, scripts, templates, and tools the moment you purchase. The modules are self-paced and you have lifetime access.
2
Do The Work To Rebuild Your Money Mindset
Start with the mindset module before you touch the fee calculator. This is the part where you deal with the voice in your head that's been talking you out of charging more.
3
Raise Your Fee + Change Your Policy
Use the scripts and templates to communicate your changes to clients, update your prices and policies, and finally start earning what you deserve.
Frequently Asked Questions
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Immediately!
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You will have lifetime access to course materials.
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I do not offer refunds as you get immediate access to the entire course when you purchase.
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It’s so easy, just dm me on instagram and I’m happy to answer any questions you have. https://www.instagram.com/the_bad_therapist/
Don’t Go Another Year With A Fee That’s Slowly Killing Your Joy In Being A Therapist
Burnout isn't a badge of honor, and your clients don't benefit from a version of you that's running on fumes and couch cushion change. The fee you've been so hesitant to update is the only thing blocking you from the career you promised yourself.
Get The Fee Formula™ and finally start earning like the licensed professional you are.