The Unapologetic Practice
with The Bad Therapist®
Straight Talk About Fees, Marketing, And Building A Private Practice That Pays And Sustains You — Delivered To Your Inbox Every Week
Join 3,000+ private practice therapists learning to leave Good Therapist Conditioning™ behind and become badass, multi six-figure earners – one week at a time.
Grad School Covered A Lot Of Things – Running A Practice That Actually Takes Care Of Your Needs Wasn’t One Of Them.
You’ve clocked a LOT of hours to get to where you are. And while you love working with clients, the business part of private practice ownership feels…complicated.
Because despite all the education that goes into becoming a great clinician, no one ever showed you how to:
Calculate your fee so it actually supports the life you want to live
Market yourself authentically and effectively so your caseload stays healthy
Set up policies that protect your time and income month-to-month
Raise your rate as you grow without a three-week internal crisis about whether you're a good person
So you’re left trying to figure out the business side of your practice alone while the therapy industry tells you that wanting more money, less hours, and stronger boundaries is a bad look.
The Industry Has You Stuck In Good Therapist Conditioning™.
I Teach You How To Build A Practice That Actually Takes You Into Consideration.
Because believe it or not...therapists who charge what they’re worth, hold their boundaries, and run their business like…*ahem*, a business (and not a charity) are actually way more capable of showing up for their clients.
Go figure.
Hi, I’m Felicia – And I’m a Recovering Good Therapist.
(“Hi Felicia” the room echoes back)
When I decided to become a therapist, I did everything the industry told me would make me good at my job.
By every reasonable estimation, I was crushing it at being a “good therapist”.
But my good therapist conditioning was starting to put a bitter taste in my mouth. I was walking dogs + cleaning houses as my side hustle, stressing about adding avocado, and complaining like a broken record because I still didn’t have enough money to afford the life I wanted (which includes a healthy amount of avocado).
With a $2,000 loan and a prayer, I opened my own private practice and decided to run the business exactly how I wanted to.
I launched my private practice working 3 days a week, cash pay only, and generated six-figures in my first year. Becoming a “bad therapist” was the most rewarding my career had ever felt.
Now I’m on a mission to help therapists build unapologetic six-figure private practices of their own taking fewer clients, charging higher fees, and having more fun in a leather jacket than anyone should reasonably have.
I Created This Newsletter For Private Practice Therapists Who Are Ready To Make Money, Ditch Martyrdom, And Actually Enjoy Their Jobs
Every week, I show up in your inbox with straight talk about fees, marketing, boundaries, and building a private practice that doesn’t feel like a cage.
A Business Gut Check From A Practicing Bad Therapist®
You’ll get weekly insights from someone who’s been through the process of converting to the “dark side” so you can challenge how you think about fees, schedule, policies (etc) inside your business.
An Actionable Strategy You Can Use This Week
I’ll share a concrete thing you can try in your practice this week based on what’s working for six-figure therapists right now. Sometimes they’ll be small things, sometimes they’ll scare you. That’s the point.
Graduate + Apply Your Investment Forward
You know that thing the good therapist in you doesn't want to hear but probably needs to? This is where I give you the unvarnished truth RE: money, boundaries, marketing, and what it actually takes to build the practice you want.
Build The Bad Therapist Practice You Deserve – In 5 Minutes / Week
